What is a Property Data?
We are excited to share some recent updates and enhancements that will empower you to maximize your success on our platform. In this guide, we’ll walk you through the latest features and improvements, ensuring you have a clear understanding of how to leverage them effectively.
In this video, we’ll walk you through the exciting capabilities of the new “Property Data“
1. Enhanced Property Details
For your Forefront account, we have completely revamped the property details section within the lead modal. You’ll now find a wealth of valuable data and information on each property.
Here’s what you need to know:
1.1 Owner Information:
- Easily access the owner’s information, including their mailing address.
- Discover how long they have owned the property, providing insights into their level of investment.
1.2 Comprehensive Property Details:
- Familiarize yourself with the general property details, such as its location, legal descriptions, taxes, and assessments.
1.3 Current Mortgage Information:
- Gain a deeper understanding of the property’s financial status.
- Explore crucial data points such as mortgage balance, monthly payment, and equity percentage.
- This information will help shape your approach and determine the most suitable offer for the seller.
1.4 Transaction History:
- Dive into the property’s full transaction history, including down payments, mortgage types, and interest rates.
- Access a wealth of information and data right at your fingertips.

2. Motivating Factors
We understand that identifying motivated sellers is key to your success. To streamline this process, we have introduced the “Hotness” feature, which highlights the most common motivating factors. Here’s what you need to know:
2.1 Hotness Indicator:
- Upon opening the lead modal, you’ll notice the “Hotness” indicator.
- The more motivating factors that are checked off, the higher the likelihood of a motivated seller and a potential deal opportunity.

What’s Coming Next?
At Forefront, we are committed to continuously improving our platform to help you close more deals and achieve greater success.
We hope this guide has provided you with valuable insights into the new capabilities available in your Forefront account. As always, our team is dedicated to supporting your journey and enabling your success. Now go out there and secure those deals with confidence! Thank you for choosing Forefront.
For any questions or concerns, feel free to reach out at [email protected]. We’re always happy to help!