Fast Home Offer (FHO) Integration

Learn how to link your Fast Home Offer (FHO) account to Forefront CRM and automatically transfer any new leads from FHO to your Forefront CRM with this guide.

Overview

• You’ll need a premium Zapier account
• Create a Zap in Zapier to receive the leads
• Setup webhook in Forefront CRM to receive the parse lead information from the Zap

Here are the simple steps you need to follow

Step 1 – Create a new Zap, and setup the trigger

1.1 Create an Email Parser by giving it a name and setting a trigger

1.2 Select “New Email as the Trigger Event

1.3 Log in to Zapier Email Parser

1.4 Be sure to click the “Login with Zapier” button

1.5 Allow the Parser to Connect

Please check the connection on this screen to make sure it’s working properly

1.6 Continue with Mail Parser Setup

Create your Mail Parser inbox

1.7 Compose Test Email

Go to your email account and create a new email. In the “To” field, enter the email address displayed on the parser mailbox page

Please title your email “Test submission” or any other subject you prefer. In the email body, you can either paste a recent FHO email lead or use the following text:

1.8 Get the email parser ready and set up your new email address

After sending an email, wait for the mailbox page to refresh and look for it there. Make sure to use a unique subject so that it’s not easy for spammers to guess and flood your inbox

1.9 Name the data fields by going through them

Choose the information and label each category as demonstrated

To organize the information in each section, you need to identify and name each data point. The names for all the fields are provided below the image

Please choose the ‘Legacy’ parser engine as it is very important

You should get a success message like this:

1.10 Choose the newly created email folder in your Zap trigger

To see your new emails, you may need to refresh the zap page

Continue

1.11 Test the Trigger

When the test finds an email, check the “parse: output” section below and make sure all the information is accurate. If there are any mistakes, it means the parser didn’t work properly.

To fix it, make sure the email you’re sending is in the correct format and try selecting the data fields again. Then, run the test again.

You can also test the parsing by sending emails to the mailbox’s email address and clicking the “View Email” link on this page: https://parser.zapier.com/mailboxes/. Look for the “output” link in the row of links labeled “extracted/original/template/output” and click it to see the results.

Step 2 – Setup the Zap Action

We’re going to set up the zap to transfer the email details to your Forefront CRM

2.1 Create a new Webhook

• What should we call the webhook and which campaign and temperature should we assign to new leads coming through this webhook?
• You can create a campaign by clicking on this link: https://app.forefrontcrm.com/campaigns but it’s optional

After creating the webhook, refresh the page so that it shows in the table. Then, click the copy button to copy the webhook URL:

2.2 Choose the Webhook Action for your Zap

In Zapier, go to the Action step of your Zap and look for ‘Webhook’ by searching. Then choose ‘Webhooks by Zapier’ from the options available

Choose the “POST” Event and click Continue

2.3 Set POST Action URL

Paste the webhook URL you copied from Forefront as the post-action URL

Click the “Test and Review” button

Zapier can transfer email data to your Forefront webhook after parsing it.

Step 3 – Transfer email data to relevant fields in your CRM system

3.1 To access the new webhook, go to Forefront CRM and navigate to Settings, then Webhooks. Find the Manage link and click on it

You might have to refresh the page to see the parsed email information sent from the Zap test in your Forefront webhook manage view as seen below:

3.2 Connect the Email Information to your Forefront CRM Account Fields

In the ‘Field Maps’ section, choose the data you want to keep within your Forefront leads

For each field on the left that you want data from, select the Forefront CRM field on the right that it will be saved as

To view the common fields and their corresponding mappings, simply click on this line.

• parse__output__askingprice -> Lead Info – Asking Price
• parse__output__city -> Property – City
• parse__output__email -> Contact – Email Address
• parse__output__firstname -> Contact – First Name
• parse__output__lastname -> Contact – Last Name
• parse__output__phone -> Contact – Phone 1
• parse__output__postalcode -> Property – Postcode
• parse__output__propertyaddress -> Property – Street Address
• parse__output__repairsneeded -> Lead Info – Repairs Needed
• parse__output__state -> Property – State
• parse__output__whyselling -> Lead Info – Reason For Selling

Click the ‘Save’ button!

3.3 It’s time to activate your Webhook!

When you turn on your webhook, any new leads sent to you from FHO will appear in your Forefront Pipeline!

To turn on/off, simply switch the button and hit save

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Step 4 – Turn on your Zap

The webhook is now active in Forefront, which means we can turn on your zap. This will enable it to receive emails from FHO

4.1 Click “Turn on Zap”

4.2 Before Setting up FHO to send leads, make sure to test your Zap first

To check the new zap, simply send the test data to the Zap Mailbox we made earlier via email.

Resend the test email and keep an eye on your Forefront Pipeline to see the new lead appear

If you can’t see the new lead in the pipeline, try these steps:

• Make sure that the Forefront Webhook is active
• Also, confirm that you sent the email to Zapier’s Email Parser mailbox email
• Finally, check that the email appears in your Email Parser mailbox’s email history and that the output is in the right format

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Step 5 – Have FHO send the leads to the email parser mailbox

5.1 Login to your FHO account and go to the Account page. Click the Add Email button

5.2 Please enter the email address of your Email Parser Mailbox where you sent the test emails and then click ‘Save’

Once you enter an email address, FHO includes it in both Lead Notices and Admin Notices. However, remember to remove the Email Parser Mailbox email from Admin Notices to avoid sending admin emails to Forefront as new leads.

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Great job, you have finished!

All leads received by Fast Home Offers will now be sent directly to your Forefront CRM account. This ensures that no leads are missed or lost.

For any questions or concerns, feel free to reach out at [email protected]. We’re always happy to help!