This article discusses how webhooks work with Forefront and how it will be beneficial for your business

Please note: Forefront Pro subscription is required for this feature.

What is a webhook?

Webhooks are one of a few ways web applications can communicate with each other. It allows you to send real-time data from one application to another whenever a given event occurs.

Forefront uses webhooks for Callrail Integration, and for other apps that allow the use of webhooks to send over to another system like Forefront, specifically your tools and software that generates leads so it can go directly into your CRM.

Forefront Callrail Integration

With Forefronts Callrail integration, it’s more than just texts.

You can:

  • Send and Receive texts
  • Call within Forefront using your Callrail account and number
  • Access call recordings with in Forefront with in a specific lead

Forefront Webhook Integrations

With forefront, you can directly feed leads into the system with the use of webhooks, Forefronts webhooks are best used to funnel leads into it coming from your Lead sources/software and or tools.

For example: Forefront can integrate with Carrot, Mojo and Leadsherpa.

But please remember not all software’s are created equally, some can directly integrate a webhook with in their system and some will require an intermediary system like “Zapier” or “Postman” and what these programs do is it allows your software to use their webhook to catch the information from your software like Carrot, then at the same time it has the ability to post the information that was caught from your software and send it over to a webhook that you will specify like the one with in Forefront.

We understand that this technical information is not for everyone, but it will definitely give you an edge in the business that we are in, if you have any questions about webhooks and integrating any Lead source into Forefront, just send us an email to [email protected] and we’ll be more than happy to lend you a hand.

To learn more about the webhooks and Forefront Integration click the link below.